The irony isn’t lost on me. In an era where AI reads more of the internet than people do, chances are the first “reader” of this post will be a bot, scraping these words for some database. And yet, I feel more driven to write than ever. Here are a few of the reasons I’ve decided to pick it up.

Sharpening thoughts through sharing

Writing publicly is a forcing function for clarity. As a product manager, one of the hardest—and most vital—parts of my job is to form strong, defensible opinions that are rooted in data and a team can rally behind. It’s a skill that requires constant practice, and I will admit when things get tough and a lot of people are tossing their opinions around, it can feel easy to just step back and fall into just being a yes man.

Blogging is my way of reversing that trend. It’s a deliberate act of putting ideas on the line and attaching my name to them. Each post becomes a small exercise in courage, a step toward building the confidence and self-awareness necessary to lead effectively.

Why blogging?

But why a blog when everyone is out creating reels or starting YouTube channels?

Among all the ways to share ideas, writing remains unique. It’s fast to draft, easy to refine, and foundational to nearly every other form of communication. Once your site is coded, you can focus purely on telling your story.

More importantly, clear writing is the output of clear thinking. The process of structuring an argument, choosing the right words, and editing for clarity accelerates communication everywhere else—from the scripts for videos and podcasts to the project requirements that drive a team.

Writing to excel in the world of AI

Even though I cracked a joke at the beginning about writing for AI, in a way, this is something I want to do as well. But more in the sense that there is great success found for those who can craft clear prompts for AI that are detailed and thoughtful enough to guide the AI to be able to repeatedly understand and execute.

To me, this is just another win I can achieve by clearly writing out my thoughts, which I can then use to create clear prompts and communicate effectively with my peers.